Entries are in.
Now the real work begins.
Thank you to everyone who entered the Hardie™ Cladding Competition. Entries officially closed on 7 June 2026. We're now reviewing every eligible submission and will shortlist 10 finalist properties with before, after, and strategy published for all to see.
“7 in 10 homeowners believe a facade upgrade adds value before selling. Not one has ever published the data to prove it. Until this.”
The Hardie™ × SellSmart Experiment, 2026
$10K
Hardie™ cladding upgrade for the winning property
100%
Of results published publicly no cherry-picking
First
Time this has ever been done in Australian real estate
WHY THIS MATTERS
The most transparent home sale experiment ever published in Australia.
10
Real homes. Real data.
Ten shortlisted properties - every decision, every dollar, and every agent appraisal published openly for all to see.
3
Independent expert eyes.
Three local agents appraise each property independently. No briefing. No bias. Just honest numbers on what a facade upgrade is actually worth.
Zero
Hidden results.
Before photos, recommended strategy, estimated uplift, and for the winner the actual sale price. All of it published. Nothing held back.
WHAT HAPPENS NEXT
From entries to evidence - here's exactly how it unfolds.
01
⋅ 7 June 2026
Entries Closed
The competition entry period has now ended. Thank you to everyone who submitted the response has been remarkable.
02
⋅ Week of 8 June
Shortlisting begins
Our team reviews every eligible entry against the published judging criteria. Ten finalist properties will be selected.
03
⋅ Mid June
Finalists contacted
The 10 shortlisted homeowners will be contacted directly later in the week. Each finalist receives a full strategy brief from our expert local agents.
04
⋅ Late June
Results published
All 10 finalist properties go live before photos, after strategy, and agent appraisals published for everyone to see. One property receives the $10,000 Hardie™ cladding upgrade.
