Increase Home Value Before Selling | SellSmart x Hardie™

It’s your biggest asset. Why leave it to guesswork?

10 real homes. Two independent agents on each - the full strategy, every cost, every valuation, published. Only one home wins a premium facade. See what the agents really said below.

James Hardie Main Before

James Hardie Main After

10

HOMES SHORTLISTED

1 WINS

$10,000 OF HARDIE™ EXTERIOR CLADDING

2

INDEPENDENT AGENTS PER HOME

100%

OF RESULTS PUBLISHED

Before Renovation of 6 Adina Close, Bayswater North

After Renovation of 6 Adina Close, Bayswater North

LATEST REVEAL

Two agents. One home. The full strategy to sell for more.

3

1

2

1024m² · House

Watch two independent agents value this home on camera the facade, the other improvements they'd prioritise, and what each one is worth. The complete go-to-market strategy, costed to the dollar and published transparently.

ALL REVEALS

$10,000 Hardie™ Cladding Upgrade Promotion

In partnership with James Hardie. A skill-based promotion - not a lottery, draw, or sweepstake.

Adina Close, Bayswater North, VIC 3153

3

1

2

1024m² · House

Banool Crescent, Mount Eliza, VIC 3930

5

3

4

1755m² · House

Napper Street, South Coogee, NSW 2034

4

3

336m² · House

Dickens Street, Pascoe Vale South, VIC 3044

3

2

1

409m² · House

Rupert St, Mount Colah, NSW 2079

3

1

4

204m² · House

Arundel Street, West Pymble, NSW 2073

6

3

1

864m² · House

START WITH CLARITY

The smartest moves happen before you list

Free tools to see your numbers, your options and what's possible - no agent, no pressure, no cost.

What's the real cost of selling?

Agent fees, marketing, styling, legals - see your true net before you decide a thing.

Use the cost-of-selling calculator →

What’s your home really worth?

Anonymous appraisal from independent local agents - no details shared, no sales calls.

Get your anonymous appraisal →

See what’s possible for your home

Create a free SellSmart account to access your digital twin, report and tools.

Create your free account →

THE METHOD

The secret isn't a product. It's a process.

A facade is just one lever. The real advantage is knowing exactly what to do to your home backed by data, verified independently, with you in control the whole way. It's the same rigour you're watching in this experiment.

01

Assess

Start with a free digital twin

See your home the way the market does - an interactive 3D 4K model, with all measurements. It's where every smart decision starts. Free, no catch.

02

Maximise

Know what your home could be

Know what’s worth doing and what isn’t. Every recommendation is costed and backed by comparable homes, helping you invest, not just spend.

03

Verify

Expert advice without pressure

Independent local agents anonymously appraise your home from its twin - no pressure, no inspections. Your details stay private, and you choose who to invite in.

04

Prepare

Three quotes for any service

For any improvement worth doing, receive three competitive quotes - quality and price side by side, without chasing tradies yourself.

THE EXPERIMENT

Why we're running this experiment

Homeowners spend thousands before selling with no proof it will pay off. Our open experiment replaces guesswork with evidence: one home transformed, independently appraised and every result published. It’s the same data-driven approach we use to help you invest wisely before you sell.

Clarity and confidence to help you make smarter decisions when selling your biggest asset.

That's SellSmart

© 2026 SellSmart Pty Ltd · ABN 24 648 916 027 · In partnership with James Hardie Australia. Hardie™ is a trademark of James Hardie Technology Ltd.

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Independent agent opinions. Each home in this series is appraised by two separate agents, each holding a current real estate licence in NSW or Victoria and acting independently in their own professional capacity. All valuation estimates, appraisals, strategies and recommendations published on this page and throughout the series are theirs alone. They do not represent the opinions, advice, endorsement or representations of James Hardie™ or any James Hardie entity. James Hardie's role. James Hardie is a paid promotional partner of this experiment. It does not appraise properties, does not set or influence any valuation figure, strategy or recommendation, and does not endorse any agent or opinion shown. Not a valuation or a promise. Figures shown are indicative estimates only. They are not formal or certified property valuations, and nothing on this page is a guarantee, promise or representation that any upgrade will increase a property's sale price or value. This is a documented experiment, not a promise of outcome. General information only. This content is general in nature and does not take account of your personal circumstances. It is not financial, legal or property advice. Obtain your own independent professional advice before making any decision about selling or improving your property. Hardie™ is a trademark of James Hardie Technology Ltd. In partnership with James Hardie.